From the box:

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THIS 4-DISC COLLECTOR'S SET WITH SPECIAL LENTICULAR PACKAGING INCLUDES:

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4-DISC COLLECTOR'S SET

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COLLECTOR'S SET

How is this not a box set?

Then there are the Box Set Rules:

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"Box Sets" Containing More Than One Film
The term "Box Set" is used to define any release that includes more than one film. The main examples are:

Sets where each film is packaged individually, and held together in a package of some kind.

Sets where each film is on a separate disc, but not individually packaged. This includes gatefold Digipaks and 2-Disc sets in normal DVD cases.

Sets containing 2 films, one on each side of Dual-Sided DVD

Definitely agree with the Martian here.

I bought it because it was, in my opinion, a multi-feature set.

Quoting Leiterfluid:

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I bought it because it was, in my opinion, a multi-feature set.

Until it's written on the box that the disc is a "bonus" feature or a "bonus" film, I can't see it being anything else than a multi-feature set.

Quoting Alien Redrum:

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Quoting Leiterfluid:

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I bought it because it was, in my opinion, a multi-feature set.

Until it's written on the box that the disc is a "bonus" feature or a "bonus" film, I can't see it being anything else than a multi-feature set.

Ben-Hur: Four-Disc Collector's Edition, which is mentioned in the Bonus Feature Film rule does not have either of those written on the box so, while you can't see it, the fact remains that the rules can and do.

Quoting Leiterfluid:

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Quoting TheMadMartian:

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Quoting Alien Redrum:

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Quoting Leiterfluid:

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I bought it because it was, in my opinion, a multi-feature set.

Until it's written on the box that the disc is a "bonus" feature or a "bonus" film, I can't see it being anything else than a multi-feature set.

Ben-Hur: Four-Disc Collector's Edition, which is mentioned in the Bonus Feature Film rule does not have either of those written on the box so, while you can't see it, the fact remains that the rules can and do.

Except for the front cover, which clearly identifies release as "William Wyler's presentation of Ben-Hur."
But you know, aside from that, there's nothing to indicate the 1925 feature is a "Bonus Film"

What, exactly, does that have to do with what I wrote?  What is written on the front cover doesn't change the fact that it is not written on the box, anywhere, that the 1929 version is a "bonus" feature or a "bonus" film.

As an aside, you're kinda making my point.  It is clear, from the cover of the Ben Hur release, that the 1929 version is a bonus feature film.  It is also clear, because of the artwork on the front cover, that Watchmen is the movie with the motion comic as a bonus...no need for them to be labeled as such. 

Quoting Leiterfluid:

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It is also clear, because of the artwork on the front cover, that Watchmen is the movie with the motion comic as a bonus...no need for them to be labeled as such

Actually, if you want to use the cover art as a de-facto tie-breaker, I will point out that the lenticular cover shows both the live-action characters from the ultimate cut film, and the drawn characters from the motion comic feature, which supports MY argument for a box-set.

This was my argument, originally. Unlike Ben Hur, which clearly designates one version as the main feature, Watchmen Collector's Edition does not. The front cover has pictures of both the comic and movie versions of the characters and the text "4-disc set and graphic novel," which doesn't specific mention the motion comic or movie. THe back cover lists the movie first, but lists the motion comic in the same size and typeface. I think it's given equally billing with the movie on the packaging.